Isn’t it a nice thought to conquer the masses with your own product or service? Are you wondering how to make the leap into self-employment or how to take your fledgling business to the next level? You think you have to learn everything on your own to build a successful business? Wrong! Every entrepreneur needs mentors and role models and here you will find the best tips and tricks from 15 of them bundled together at a glance.

For this book, the authors Susanne and Matthias Knossalla have put together a group of people who have just started their own business in various sectors or are about to do so. They have shared with the authors their most pressing questions regarding the establishment and expansion of their self-employment. Susanne and Matthias Knossalla asked these questions of some of Germany’s best entrepreneurs in a direct exchange and compiled their best tips.

The top entrepreneurs come from a wide variety of industries: they are best-selling authors, actors, top athletes, speakers and consultants, supervisory board members, publishers, financial experts, investors and much more. They have all taken completely different paths, but have something in common: they have founded their own companies and are now extremely successful in their respective businesses. A few years ago, the experts were also at the point where you are now. In this book you will find answers to the most urgent questions about your new business, because the top experts reveal their secret business strategies and how they would start their own business today.

They give their best tips on

• effective marketing
• Positioning
• Pricing and finances
• Customer acquisition
• Mindset
• Family
• … and much more.

Swimming 3.86 kilometres through the bay of Kailua-Kona, 180.2 kilometres on a bicycle through a bizarre lava landscape, 42.195 kilometres in running shoes on the streets of the Big Island: The Ironman World Championship in Hawaii is the absolute dream of every ambitious triathlete. But not everyone can start here. Besides the elite of the triathlon sport, only the 2,500 best amateurs get the chance to prove their skills.

Matthias Knossalla shows you how to get one of the coveted starting places in Kona and how to achieve best performances on the Ironman long distance. With important practical tips and strategies that can be implemented immediately, you will raise your triathlon training to a new level and get one step closer to the dream of Hawaii.

• The comprehensive triathlon training book for the Ironman in Hawaii
• From efficient preparation to qualification to the big race day.
• With a guest contribution by Anne Haug and a foreword by Lionel Sanders
• With the latest findings from sports and training science
• Interesting facts on optimal medical support and tips on perfect nutrition for triathletes
• Professional Ironman coaching with a complete 35-week triathlon training plan as a free download
• The ideal gift for triathletes who want to fulfil their dream of an Ironman in Hawaii

Optimal Ironman preparation with strategies and tips from the pros

Matthias Knossalla, himself a successful triathlete and coach, has teamed up with seven other experts from the triathlon sport for this book. The PhD nutritionists, elite athletes, data analysts and mental coaches tell you how to get the most out of every training day, find the right motivation for training, and which races offer the greatest chances of a Hawaii slot.